What’s in a name?
I suspect there are not too many other grey-haired ladies driving around town in geezermobile Buicks (OK, we inherited it, we didn’t buy it, honest!) and blasting the reggaeton station on the stereo. Well, what can I say? I like reggaeton (I’m amused that not long ago I was one of only a few Gizmodo readers who knew who Wisin & Yandel were).
Of course, that station is geared toward, shall we say, a younger audience than the classic rock station I also listen to a lot, and thus the products advertised are somewhat… different. The other day, in among the ads for acne products, boob jobs, trade schools and so forth I caught one for a product used to fade tattoos. And when I heard the product name I could not believe my ears.
Wrecking Balm? They want us to buy a product called Wrecking Balm? Ye gods. No matter how much I wanted to get rid of a tattoo, I could not imagine putting anything called Wrecking Balm anywhere near my skin.







